WebBuilder 3.2 Myers Messages
1. Campaign Manager
The Campaign Manager is a tool to create and launch email campaigns. You may edit existing email templates, create new templates and create campaigns without using a template. Formatted HTML and unformatted text are supported.
Mortgage users: The Campaign manger can be accessed by logging in to your Originator Network (back office) account and following the links: Manage Website | Edit Web Site | Campaigns.
Real estate users: The Campaign manger can be accessed from the landing page in your Agent Center (back office) account.
Note: The Campaign Manager product is identical for both real estate and mortgage users. Images below illustrate a mortgage user's back office.
2. Create a Message From Scratch
Select "Add / Launch a campaign" to begin the campaign creation wizard (see illustration above).
2.1 Campaign Name
The campaign name will appear in your Campaign Manager once you've saved the campaign. By default, "Create campaign from scratch" will be selected.
2.2 HTML / Text Editor
The "Subject" will appear in the subject line of the campaign email.
Select "Use Default Header" to import your website header.
Select the "HTML Message" tab to compose an HTML message. (Before selecting, "Save & Continue," you must select the "Text Message" tab.)
Select the "Text Message" tab (not the "HTML Message" tab) to compose a text-only message.
Select "Preview Now!" to preview your work. Select "Save & Continue" to save your work. "Exit" will discard the work in the page.
You may upload any of the allowed file types: GIF, JPG, TIF, PDF, DOC, XLS, TXT, HTML, PPT, PUB, WAV, RMF, AVI, AIFF, MIDI, AU, RAM, MOV, MPEG, WMA, WMV, MP3 and SWF.
Choose a group or enter email addresses manually.
Groups are retrieved from your Contacts database. Sending email to a group will populate each group member's email with their name. A manually entered email address will not include the recipient's name in the email.
2.4 Send Test Email
A test email is required before you can schedule a campaign.
2.5 Message launched
After your campaign has been sent you will see various results.
Status: Sent or scheduled
Sent: The number of email sent.
Bounce: The number of email addresses which were invalid plus the number of recipients with a full inbox.
Open: The number of recipients who opened the email.
Click-through: The number of unique clicks per email per recipient.
Date Sent: The date and time the campain was sent.
3. Create a Message from Existing Template
Select "Add / Launch a campaign" from the Campaign Manager landing page. (See above.)
3.1 Create a new campaign
Using a template can save time. Use a system template, or use one of your saved campaigns as a template.
3.2 Choose a template
In this example, a system template is selected. To edit a template, do not select "Keep the same text."
3.3 Edit email message
Use the HTML or Text message tab to edit the template content.
From this point forward, the process is identical to creating a campaign from scratch and continues with Choose Recients.
4.1 Who is automatically removed from the recipients list?
Any recipient that has been marked as "Do not email," is a duplicate in two or more groups, or does not contain an email address is removed from the final list of recipients.
4.2 What is the maximum number of email recipients in a single campaign?
Five hundred.
4.3 How do the HTML Message and Text Message sections work?
When you create an email message using the HTML Message area (HTML), the Text Message area (Text) is automatically populated with the HTML content. If you create HTML, view Text, then create new HTML, the newly created HTML will not automatically populate Text. This has no affect on your HTML message. What you see in HTML is what will be contained in your email.
The Text Message area exists to allow you to send text-only email messages (Some email client's don't display HTML.)